The origin of motion graphics is ambiguous due to the expansive interpretation of what it actually is. This is mainly due to the fact that the terms “motion graphics” and “animation” are usually confused and overlapped with each other. The earliest examples of motion graphics can be traced back to cave paintings done by cavemen thousands of years ago, with the paintings depicting animals with multiple legs overlying each other, no doubt to show the movement of the animal. As motion graphics is about capturing movement and the definition of the term is so broad, this could be where it all began. Pre 1983, nearly all forms of animation was done by hand – frame by frame – with animators working tirelessly to produce their work, however, with the rise of computer technology seen in the 1980s, many animators began animating digitally. As the we got further and further into the digital age, digital animation became more and more common and easily accessible through the use of programs like adobe after effects. At the rate technology is moving forward, motion graphics are only going to become more and more elaborate, with extra effects becoming available to the public on a day to day basis. Many digital animators tend to incorporate 3D elements into their work as well as using virtual cameras to create an illusion of movement.
Matt Jylkka is an motion graphics artist on youtube who works for the studio “Pixel Perfectionist” and is dedicated to helping others learn the ins and outs of various pieces of software used for motion graphics development. I am a fan of his work because of the simplistic style that he tends to use. The style focuses less on technicality but more on creativity, often being really simplistic, flat, vibrant and abstract animations, tho they do tend to get whatever message he is trying to send across. Most of the animations he creates have a tutorial attached to them in order to help viewers better their understanding of the software he uses. The reason I have chosen Matt Jylkka to focus on is because I believe his motion graphics work is on a professional level and the fact that his tutorials are helping a lot of people to get into motion graphics work.
In summary, the motion graphics we see today used in television and internet adverts are becoming more and more common as professional level software becomes more accessible by the public, and more and more people have access to websites and videos that will help teach them the software. However, motion graphics as we know them today are still a fairly new style of animation in terms of how it is created, but I believe that it will almost definitely become common practice in the near future.
References:
Matt Jylkka (Mt. Mograph): https://www.youtube.com/channel/UCSUSgx9qc_NydrOL59xbJIA
Cave Paintings: http://www.themovingarts.com/filmmuseet-norways-film-history/